Mondovino Script - Dialogue Transcript

Voila! Finally, the Mondovino script is here for all you quotes spouting fans of the wine documentary movie.  This script is a transcript that was painstakingly transcribed using the screenplay and/or viewings of Mondovino. I know, I know, I still need to get the cast names in there and I'll be eternally tweaking it, so if you have any corrections, feel free to drop me a line. You won't hurt my feelings. Honest.

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Mondovino Script



They're 40-50 meters high, right?






Can you make wine from coconuts?



No. Only juice.



These words... You'd think

we'd just discovered them.



Love and pleasure.



But love and pleasure have always

made the world go round.



At least they should.



At    I'm overwhelmed with...



with a need to share pleasure,

to exchange, to meet people.



My husband had a real love affair

with journalism.



At the Liberation, some newspapers



were seized for collaborating.



He was in the Resistance,

and when he came back...



See how he's dressed?

With his drooping pants...



He died at   .



I had so much fun with him.



That's when I planted vines.

And I have an exchange...



- When did you plant them?

- When my husband died.



He died J uly  th,     .



I was in a fog for   months.



From J uly to December.

Then I woke up and I planted vines.



Ever since then,

all this love inside me,



I give it to the vines.



I talk to them.



I have an exchange with them.



Our Malvasia is protected



by "Vinest",



a conservation project

for endangered wines.



Because Malvasia of Bosa

is endangered?



Yeah, it's unknown.



And each winemaker

makes a different style.



We went to his restaurant

by accident.



We drank this astonishing wine.



We talked.



Five minutes later,



here we are.



It never used to be for sale.



If you wanted to drink it,

you had to come to Bosa.



It was a communal wine.



The people of Bosa

offered Malvasia as a gift,



like others invite you for tea.



Who did they give

Malvasia di Bosa to?



To friends. To visitors.



The first time we met...



was in J une of '  .



And what did you think

of your husband when you met?



Was it love at first sight?



I'm not a very decisive person,




I have to be convinced.



But it didn't take long.



Right, Battista?



It's very difficult

to keep vines alive.



But it's not just the rich

who should be able to do it.



Poor people also have the right.



Before, these hills were covered

with small plots.



Everyone cultivated them.



There were vines everywhere.



There were vines everywhere.



Now, people have become lazy,



carried away by consumerism.



They've lost their identity.



They don't know

where they come from,



or where they're going.

Often hurting themselves.



We've become reduced

to the level of animals.



But animals at least

choose what they eat.



We've lost our dignity.



In cultivating

the Malvasia di Bosa,



there's a kind

of ethical commitment.



A savoir-vivre, as the French say.



Really, it was great.

They were both there!



There was Gérard Depardieu

and Charles Aznavour.



He'll remember that one.



But these journalists,

if you don't hit them on the head,



they can't remember a thing.



I started working around here.

And little by little,



I became what I am now:

A "flying winemaker".



I think if I'd dared to dream,

I would've dreamt of what I do now.



But I wouldn't have dared.



In my work you can't ask for more.

I make wine in    countries.



I work with the wine world's

greatest international superstars.



I really have a privileged position.



Who's that, Thierry? I'll take it.



Yeah, go ahead.



You've got to micro-oxy genate.



We won't be long here, don't worry.



- And where are we?

- Château Le Gay.



Here you go: Catherine Peyré-Vergé,

owner of Château Le Gay.



- Hello, Mr Rolland.

- How's it goin'?



Let's micro-oxy genate that barrel.



What's micro-oxy genation?



Know what I think?

Best not explain it at all.



You never go in for consultations?



I have to take calls.



But ma'am, do you understand

micro-oxy genation?



- No. But she doesn't give a damn.

- Really?



If she understood everything,

she wouldn't need me.



And if I say: "micro-oxy genate",

she micro-oxy genates.



- If it doesn't work, she fires me.

- Really?



That's how it works.



Leave it to the expert, I say.



Listen, the goal's simple:

Make things better.



You don't need to ask why.



If it doesn't make it better,

we don't do it.



Not everyone shares your ideas

about what makes a wine better.



Yeah. It's called diversity.



That's why

there are so many bad wines.



Wine is dead.



Wine is dead.



Let's be clear, wine is dead.



Not just wine: Cheeses. And fruits.



- Is her name "Vanille"?

- Fanny.



I said wine is dead.



So let me clarify:



What is wine?



For millennia,



wine has been a nearly religious

relationship between man,



essentially around

the Mediterranean...



It's a religious relationship

between man and nature.



With the earth, of course,

the live earth



free of synthetic products.

And with the weather.



J ust micro-oxy genate.

As much as you can.



As long as...



Listen, we'll keep in touch.



- You're just like a doctor.

- That's right.



- Doctor or psychiatrist?

- I'm both!



Can you sit tight   minutes?



The wines that make you dream

transcend time.



They bring youth

instead of wrinkles and death.



That's  % of the world's wines.



Among those great wines,

Bordeaux has been supreme.



Obviously, that chapter is closed.




Bordeaux worships only money.



A great wine springs

from love, humility,



a communion with the spiritual...



With the earth and time.



It takes a poet

to make a great wine.



That's been replaced

by wine consultants.



Brilliant and seductive.



Like Mr Rolland, for example.



It's a whole other species.



So I'm in H ungary, Italy...






Take it, Thierry.



Spain, Portugal, Morocco...



South Africa...



Argentina, Chile...






the US...



I forgot one over there...






I only hope they plant vines

on the moon,



so I can be

the first consultant there.



- Michel Rolland...

- He works for Mondavi.



Yes, I know.

Whom doesn't he work for?



I heard him once. In Tokyo.



He spoke at a conference

for hundreds of Japanese.



It's fantastic. Exhilarating!



A guy who wins clients



so elegantly, just by laughing...



He's always laughing.

You have to like him.



He's always got a smile.




let's not fool ourselves.



"Great wines can be made anywhere."



There's only one rule to follow:

Consult Mr Rolland.



It's fantastic! J ust fantastic!



I happen to often work



with important people

in the wine world.



The Mondavis are important people.



Who in the wine world

doesn't know Mondavi?



If you don't,

you're not in the wine world!



See those hills?



They were going to raze them flat

with bulldozers.



So they could put up

huge billboards marked "Mondavi".



Big enough to see from the coast.



It was a great idea

to make a buck...



and cause    deaths

at the first flood.



Like at Sommières.



There are idiots who still think



it's a shame

Mondavi was stopped.



You know,

people can be really stupid.



Aimé Guibert is the one

who led the fight against Mondavi.



He led the fight against them,

on a political level,



stirring up ignorant people:

Peasants, bumpkins, hicks.



Did you follow

the Mondavi Affair?



No comment.



Why not?



J ust because.



Did you follow

the Mondavi Affair?



Here, the vine is all-important.



In Paris, it may be factories

and all that,



but here it's the vine.



Do you know who'll give us

the real scoop on Aniane?






Mrs Gay.



Hello, Dog.



He's not a mean dog.



Without getting into politics



or cheap anti-Americanism,



we would've done the same

with Depardieu, who's here now.



Whether it's Mondavi, Rothschild,

or someone from Bordeaux,



for us the problem was the same.



Our fight was against

the deforestation of those hills.



They're among the last barriers

protecting towns like us



from Montpellier's urban sprawl.



It was the swindling

of the whole village.



As always in history,



God sent a lucky break:



Municipal elections.



That same year.



The eyes of the world are on us,



because we fought back

against Mondavi.



We're the tiny village

that resisted a huge power.



One day, we found out,

from the papers,



that an American billionaire

was moving in on Aniane:






- You found out from the papers?

- The newspapers!



So you see, we were never warned.



Things were going on

behind our backs.



I honestly believed



that Mondavi's move here

would be a fantastic boon



for the region

and the wines of the Languedoc.



After that, I tried

to get the project going. Period.



What deal would I have made?



If I had made a deal, it would've

been with them, with Mondavi!



Who else?



So the elections:

Something incredible happened.



It's very rare in France, where

people are so politically minded.



Here, they forgot politics.

There was one honest man in Aniane.



He's a communist.



The old mayor had a deal

with the Mondavis.



- And Guibert?

- He was with us.



But for different reasons.



He saw Mondavi as a competitor.



It seems Mondavi tried

to buy him out.



Since the Mondavis are extreme,



they didn't just want a vineyard,

they wanted to create a great wine.



Guibert said Mondavi

tried to buy him out.



No. In fact,

Guibert approached Mondavi.



Should I hold back...

or not?



The Mondavis came to my property.



The two Mondavi brothers



and their whole financial team.



They even wanted to buy

Daumas Gassac.



I don't want to get into it.



Guibert is a figure.



H is Daumas Gassac Domaine

was critical for the Languedoc.



He was simply jealous

of Mondavi.



For    years he dreamed

of developing Arboussas Forest.



I think rejecting Mondavi

was a historic mistake.



Mondavi is a P R powerhouse.



Mondavi is a P R powerhouse.



It's a marketing powerhouse.



It would've been a boon

for the Languedoc region,



but they didn't get it.



Goes to show

they're still peasants.



They've got a long way to go.



Languedoc sure is H icksville!



- How's everything?

- Fine.



H is name's Javier.



With the Staglins,



it's quite amusing, because

there's a real family atmosphere.






I forget his name...



Mr Staglin and Mrs Staglin...



- Garen.

- Yeah, Garen.



And Shari.



Where there's the vine,

there's civilization.



There's no barbarism.



What is this mysterious chair?



That's not a mysterious chair.



It's a Cabriolet

from the living room.



I don't know who left it here.

Maybe the repairman.



We must've sent it in

to get fixed.



We can't leave it out here.



You want us to put it somewhere?



Let's take it to the living room.



That's its place, right?



- Can you give me a hand?

- Sure.



In the Near East,



in Babylon and Ancient Greece,

they drank wine.



It wasn't always good,

but it existed.



It went hand in hand

with progressive societies.



- I forgot my keys down there.

- They're in the door.



Wine meant

an absence of barbarism.



I like wines that

cut through my palate.



Some wines spread outwards.



They fool you.

Those are modern wines.



You taste them,

and three minutes later,



you say:

"Not bad, but there's no depth."



When I taste a wine,



I like it to cut through my palate.



It's not this...

But straight.



- How many children do you have?

- Three.



An eldest daughter, Isabelle,

who's not in wine.



Then Alix, who is in wine.



I wish she'd done law.



But she married Roulot.

Now they're divorced.



She still gets along with him.



I'm sorry she got divorced.



But it's none of my business.



Isn't she quite young?



I told her - I have a saying:



Good sons-in-law

aren't always good husbands.



Good husbands

aren't always good lovers.



And good lovers

are rarely good husbands.



My son made that wine in '  .



He started at the domaine in '  .

He sticks to my principles,



but his wines might be

more civilized than mine.



More polished, not civilized.

The texture is smoother.



I had more... edge.



We're in the Folatières vineyard,

but the pickers



left a lot of grapes behind.



It's unacceptable.

They have to come back through.



It's totally unacceptable.

We're a   er-cru vineyard.



There shouldn't be a single grape

left on the vine.



It's outrageous.



So you're going to go back,

take up your positions,



and pick up

all the grapes left behind.



And I'll go through each row

to check on your work.



You don't realize what it takes

just to get these grapes.



You don't seem to get it yet.



This isn't a scene from a film.



We're too scattered to fight.



I can fight for my beliefs,



but I'm alone with my   hectares.

It's nothing.



God knows what Boisset

makes in sales.



He's even got    hectares

of his own.



If he wants to go over

to the other side...



Rather than volume,

we're boosting our product value.



But with    million bottles a year,



aren't you one of the biggest

French companies?



- In France, we're N º  .

- What's your yearly income?



Our yearly sales

are     million euros.



About     million dollars.



You're the biggest

company in Burgundy?



In Burgundy, by far.



It's incredible

that your father started in '  .



- With nothing.

- Nothing at all.



But your daughter works

for Boisset, doesn't she?



Yes, but that's something else.



My daughter's good technically.



She has a good palate.



But in terms of management,



she's messy...

She's not quite there yet.



Boisset's the contrary.



We're in a human business, where

family plays an important role.



The Boisset Business wouldn't exist



without the Boisset family,

and vice-versa.



The role of women is key.



For balance.



But also for

the pursuit of perfection.



I guess you didn't put it up.



No. But we have fun

turning the pages.



I like what has purity and finesse.



That's the direction I take.



Do you take after your father?



Yes, I think so.



My parents' wines



are more subtle than opulent.



I have the same instinct.



I like wines that are streamlined,

that aren't flaccid.



I like acidity in wine.

A wine has to exist in time.



It has to last.



She's not at Boisset for life.



Will she come back

to the Domaine?



If her brother lets her.



They want to start

something together.



In principle, Etienne's in charge

of the family Domaine.



Of my three children,

she's the one most like me...



faults included!



She inherited the most from me.



She inherited the most from me.



Etienne's more like his mother.



They're not the life of the party.



The leadership switch wasn't easy.



My father has such

a strong personality.



To survive, you have to mark

your own territory.



It's never easy.



You feel it's at the expense

of the other's territory.



Which is stupid.



But father-son relationships

are never simple.



Taillepieds means "Tethered foot".

Because of the slope.



So the Taillepieds goes

from here to there.



It goes from those vines,

to over there...



to the road.



So Taillepieds has existed

since the Middle Ages?



Long before that, even.



Since the Gauls. But...



we know the history better

since the Dukes of Burgundy,



in the Middle Ages.



Taillepieds remains Taillepieds



whether it's H ubert

or Etienne de Montille there.



The vineyard remains.

It's the terroir.



Is terroir more important

than your name on the bottle?



Ten times more important.



I know, but I...



Alright. Sit tight.

I'm coming back.



And put the phone back.

The batteries are low.



There has to be

a personality and style.



There's always a style.



When I taste - I mean,

what is taste?



It's intuitive. It's personal.

I look for things I like.



So I do have a personal style.



There has to be my personal style.



Otherwise there's no man

behind the wine!



Otherwise there'd be

no Michel Rolland!



Wouldn't that be a shame!



Can you sit tight for one minute?



Brands are a part

of Anglo-Saxon culture.



Brands are a part

of Anglo-Saxon culture.



You cultivate brands.



Mondavi cultivates a brand.



Here we cultivate a system

of place or vineyard of origin.



After    years, it's clear:



The place of origin

beats out any brand.



Brands get forgotten.

Like people.



You have neighbors

who talk about their brands.



I know.



That's why I'm taking a stand

against it.



Not violently...



When you have power...



it's not quite imperialism,



but when you have power,

as the US does...



you impose your culture.



You try to impose your tastes.



It's logical.

Rome tried to impose its tastes.



Rome had power

when it invaded Gaul.



In Bordeaux,

they make wines of terroir.



Not as much as here.



Since they make brand wines.



They don't like hearing it.



Take Mouton-Rothschild.



They abuse the name

by making it a brand.



They've marketed everything

but the kitchen sink.



They're no longer credible.



They've gone over

to the other side.



From now 'till noon,

you're going to see



Patrick Léon, our winemaker.



You use the English term




Right, "winemaker".



H is title is "technical director".



There's Mr Léon.

He came to meet us.



Patrick Léon.



Welcome to Château Mouton.



Baroness Philippine now heads

Mouton-Rothschild and the company.



And of course in California,

with the Mondavis,



we've been developing

Opus One for the past    years.



That's the famous Californian wine,

Opus One.



It's Californian?

Not Franco-Californian?



It's definitely Californian.

Because wine is so dependent



on soil, on terroir.



So you can call it




But it's Californian.



What you need to know

is that Mr de Eizaguirre



is used to interviews.



In a project like yours,



he'll be less comfortable.

He's used to a clean frame.



Baron Philippe and Bob Mondavi



felt an immediate connection.



It became the joint-venture



which is such a gigantic

success in the US.



- Opus One is a success?

- Absolutely.



Today, Opus One is

the most successful winery,



not in terms of volume,



but in terms of sales

and profitability.



We live in a global marketplace.



So Bordeaux also had to adapt



to global trends...



Wine is culture.



But the battle...



is less a cultural battle



than an economic one.



That said,



- and we French know this better

than anyone, unfortunately -



when you go...

when missionaries went to China,



they tried to convert the Chinese.



Here's why I hate

monolithic thinking...



They tried to convert

to Christianity



people who'd lived

with Confucian thought



for who knows how many centuries.



It's ridiculous.



Are a lot of Mondavi workers




Almost all of them.



All over the valley, Mexicans...



work in agriculture.



They know lots about grapes.

And lots about agriculture.



Are there Mexicans

who produce wines?



Not really.

Because of working in the fields...



I think it's all fine.



With their "fiestas" and culture.

We have a lot of respect.



That's a portrait

of the family founder.



He came from Hamburg.



They're all German.

Very austere.



Not German. Hanseatic.



Germany didn't exist

in the   th century.



It was the English



who discovered wine

in Bordeaux



under Eleanor of Aquitaine.



- Back in the   th century?

- Exactly.



You're better off buying wine

in advance



from a Protestant.



With Protestants, you've got

the guarantee of reliability.



With Catholics,

making money is a source of guilt.



In Latin cultures, money

has never smelled good. Never.



The Rothschild name



has a resonance

that goes beyond being Jewish.



The Rothschilds

rose through the centuries



and became a legend.



Today, people have completely

forgotten that they're Jewish.



Not a problem. Ever.



No importance at all.



Jews were always well received

in Bordeaux.



Take the Perreires.

They were Portuguese Jews.



The Gradis,

also Portuguese Jews.



The Perreires owned

Château Palmer until     .



And in     ?



Well, they sold everything.

The War was coming.



And the family disappeared.



The market for Bordeaux, at the end

of the War, at the late   's,



was European, but mostly English.

The UK.



And during the War,

it was the Germans, right?



The Germans, yes.



So what happened during the War?



Since the Baron was Jewish.



- He fled.

- To London.



- He went to London.

- With the Free French.



And his wife?



- H is wife was caught and deported.

- Deported.



- She died.

- Died.



- In a camp.

- Concentration camp.



- Dachau?

- And she was a Catholic!



How did merchants in     




between collaborating or not?



Was selling wine to the Germans

a form of collaboration?



No. It wasn't

considered collaborating.



If we hadn't sold wine...



- I say "we" because my family

sold to the Germans too -



the Germans

would've pillaged it instead.



So it was better to sell it to them.



Even if they paid with our money.

Money they stole from us.



Better sell it to them

than do nothing.



And not put the business at risk.



To the lab!



Stop here,

and get me some cigarillos.



Get me the Figaro newspaper.

There's an article on wine.



Today, wines are at another level.



It's much better.



There are the famous critics,

who now rank the wines.



That's where the wine consultant

can make a difference.



Hand me the cigarillos.



For this one here,

we're going to...



...micro-oxy genate.



Not all wines

are micro-oxy genated.



It's for those

with a modern outlook.



'   was the revolution, right?



'   was the big revolution!



That's when the critics were born.



Before that

they hardly mattered.



Among the critics,



Robert Parker

got the lion's share of influence.



Wasn't it Michel Rolland who...?



Didn't he make

Valandraud's reputation?






It was Parker.



Parker counts the most

in terms of media power.



That's why they say

Valandraud's a "Parkerized wine".



What makes an estate famous is:



Parker's ratings,



the price you can get,

and media attention.



And if an owner's got charisma,

he can make the wine famous.



Personally, I have a lot of respect

for Robert Parker.



You can think what you want

of him.



He has a taste for certain wines,

right? Not always our taste, right?



But he's very honest.




I'll never forget the day

he came to Château Kirwan.



He was so nervous.

He was the nervous one.



My sister-in-law and I

hadn't slept all night.



But he was even more nervous!

Isn't that great?



It's Parker's ratings

that have power. How they're used.



As for Parker...

I know Robert very well.



We often taste together.



Right here, at Mouton.



And he's a magnificent taster.



So, two months after the article,

Tim Mondavi says to me:



"Let's get together,



"because I think you should

work for Mondavi in the US."



Did Mondavi know you and Parker

were good friends?



Sure, sure.

Everybody knows that.



Parker's my friend,

but let's be clear.



I'm good friends with Bob.



We've known each other

for    years.



We're good friends.



But it has no bearing at all!



But it has no bearing at all!



Robert Parker incites people

in France to commit fraud.



I don't know

if he's aware of it.



We know some people have altered

their wines, sometimes illegally,



because they wanted to be

in the Parker Wine Guide.



So they needed wines that were

concentrated and deeply colored.



Sometimes what they present

to Parker



isn't representative

of their production.



But he's inspired

a whole school of wine production,



that includes illegal methods.



It's a serious problem.



Even in Burgundy,



which traditionally doesn't produce

deep-colored wines,



people need to have deep color

or Parker won't be happy.



It all comes from his love

of Bordeaux.



He really loves Bordeaux.



He's helped Bordeaux wine




Throughout the world.

Not just in the US.



The day he stops, we should

name a street after him.



Bordeaux should do that.

Or Libourne.



Or Pomerol.

We could put up a little plaque.



He's always loved Pomerol.



He could get a little plaque!



Look, if a pied piper

comes to your town



and enchants you,



you'll have had pleasure

from his music.



But the world doesn't stop

because of that.



It's admirable.



Christopher Columbus

discovered America.



Parker discovered the music

that makes Bordeaux dance.



And how does the song go?



It's amazing!



It's an extraordinary song.



He says: "What I like is good.

And what I like most, is the best."



And everybody says: "O K".




Parker's also criticized.



He's T H E critic.



People say he's too influential.

He makes or breaks a wine.



But those

who fare badly with him



need to do

some soul searching.



They realize they should change.

They'd better modernize.



Parker's an important figure.

He counts.



We don't make our wines

to suit his taste,



but it's still important

to get his blessing.



- Does it matter for your sales?

- It's important, yes.



And I have to say that Parker



hasn't always appreciated

our wines.



We've evolved...

not for Parker's sake. But for ours.



But Parker approves of it.






Today, that says it all.



Those guys are

the ayatollahs of terroir.



They think terroir

justifies everything.



   % new oak.



That's my philosophy.






The new vintage goes

into these new oak barrels.



It's about    or   % in barrel...



But our barrels

are all new oak.    %.



Is that traditional?

Or is it new?



It's almost traditional.



Opus One and all the great

American wines are    % new oak.




is one of the greatest advocates



of American interests.



Because in the US, in California,

they know all about marketing:



"Let's hide our lack of terroir

with the taste of new oak.



"We'll explain that wine



"should taste

like the vanilla of new oak."



- When was that?

- It started in the   s.



"And we'll convince the French,

who really do have terroir,



"that that's what sells."



It was already Parker.



It was already Parker.



Because he rated the wines.



And he rated them as...



a good American Patriot.



Because by rating wines

based on the taste of oak,



he followed

his own personal taste.



But he also served the interests

of Californian winemakers,



who haven't yet had enough time

to uncover their terroir.



Get it?



- On purpose, you think?

- Of course. I couldn't be clearer.



Bordeaux had to adapt

to global tastes:



Wines that are more intense,

oaky, flattering.



The New World introduced wines

that are easy to drink right away.



They don't need the long

maturation process of a Bordeaux.



In the last    years, it's true,

Bordeaux has evolved that way too.



He's the Wine Spectator's




Who wants to continue working?



We want dough!

We want dough!



Even little Louis wants to work!



This is a tiny domaine.



My parents live off of the Domaine,

but a second family couldn't.



The pickers are still harvesting...



Joanna is the person

who selects the grapes.



She's not the person who selects.



Etienne, you have no sense of humor,

you never will.



No, I don't have a sense of humor,

I'm a serious person.



Come on.



It's hopeless!



He doesn't understand.



- I'm a serious person.

- Yeah, right.



Since you're a clown and have

a sense of humor, come see.



Alix is the serious one.



Not serious, no. She's competent.

That's different.



Competence and seriousness

are different.



And talent, and rigor...

different qualities.



You know what a great wine is?

  % perspiration,   % inspiration.



More than anything,

great wine is rigor.



Those are clichés for journalists!



You're not going to fool

these guys.



- O talented one!

- I never said I had talent.



Bow down!

The Talented One approaches!



So are we tasting your wine?



All right, Dad...



What do you want to taste?



Something good.



If there is any.



Sure, I do.



I see Boisset invests

in a "Thief",



but not in a spittoon.



I think Dad and I

have the same taste.



We like chiseled wines.



We feel that way

about people, too.



We don't like limp people.

Or limp wines.



The wine you make

is a reflection of who you are.



Dad can be...



very charming

but also very unpleasant.






- You admit it?

- With pride.



I can be odious.



He can be pretty acerbic.



H is wines

can be the same way.



You were about to spit

on your daughter, weren't you?



Not yet...



Dad makes very rigid wines.



Almost too austere.



It's true.



But they were good after    years.






It's like you. It takes

a long time to appreciate you.



But in the end, you drink me.



He's the brand manager

of Ropiteau.



It's like the eye of Moscow.



I'm naked underneath!



What an amazing feeling.



Taste the wine after this,

it has a whole other dimension.



Is it playing peek-a-boo?



It's teensie.

You could mistake it for a grape.



A whore wine comes right at you.

There really are trickster wines.



The wines that trick you...



They come on to you right away.



Then they drop you.



They drop you, like that!



In fact, they're "traitor" wines!



The modern world...



- because there's no time

for anything -



is used to wines that...



This world likes to be fooled.



Each brand

has key factors of success.



Not quite the key selling points,

but almost.



Each of our brands

has its own wines,



like what you tasted with Alix.



The Ropiteau product-combos are

different from those at Bouchard.



The marketing dynamics



and our plan to convince

the consumer are different.



The problem is...

the Boissets want me to sign off



on all the wines

in their Ropiteau brand.



Ropiteau sells         bottles

of white and         of red.



Have you seen any red wine here?






The reds are made elsewhere.

At N uits-St-Georges.



Then each wine

gets a different label:



"Boisset", "Vienot", "Ropiteau"...



Depends on the market.



But they're the same wines.



And I won't play that game.



I won't play these tricks.



You're right.



So I'm quitting this winter.



I'm out of here.



- Really?

- I'm quitting.



I'm leaving this winter.

For sure, Dad.



I'm not a believer,

but I have faith in what I do.



Not a believer

in the religious sense?



I'm not religious.



But I really

have faith in what I do.



In what I love.



The modern world has spawned



a new form of fascism:



The fascism

of monopoly distribution.



These monopolies, in democracies

like the US or France...



which have always condemned




In France, we guillotined a king

because he monopolized power.



But we don't give a damn

about supermarket kings



like Carrefour, Auchan, etc.



But why not exploit us?



The government does nothing.

No laws.



With a monopoly on distribution,

what's bound to happen?



They turn to the winegrower:

"Get lost with your quality wines."



I want     million bottles.

All the same.



Yeah, Magrez.

I work on all his properties.



He's a force of nature.



He pours his energy



into everything.



He created William Pitters:

A huge success, as everyone knows.



And now he's interested in wine.

He's headed straight for Aniane.



But not the same forest

Mondavi wanted.



People often ask me:



"Is Depardieu taking up

the Mondavi project?"



The people of Aniane reacted




the globalization of wine.



That's all I understood.

I read it in the papers.



I don't really want to know more.



Mondavi wanted    hectares

right away.



That's tough in this region.



But when you look closely,

what's Depardieu going to do?



He's going to buy a hectare here,

three there.



Half a hectare...



When we came in with a star

like Gérard Depardieu,



right after Mondavi



and their differences

with the town,



we raised some eyebrows,




But we explained ourselves

very clearly on this point.



We're creating a project that's

totally different from Mondavi's.



Depardieu's presence is a gift.

He's the icing on the cake.



Depardieu's a great fan

of my wine, Daumas Gassac.



He's said it many times,

in the papers and on TV.



The company I created

with Gérard is called:



"The key to terroir".



Because we look for the key

that opens the terroir.



But Depardieu's

not coming alone, is he?



Sure, he's coming with

a huge merchant from Bordeaux.



He's bringing

the magic of his name,



and a guy who knows

how to sell wine.



Some people say Magrez is just

the French version of Mondavi.



No, I wouldn't say that.






Magrez is a clever man, who built

a great business out of nothing.



From the age of   to   



when I was put in a school

for apprentice laborers,



at least   times a year,

I'd go to school



with a paper



pinned to my back saying:

"I'm a lazy boy".



I'd slink along the walls,

and the school director would say:



"Your Dad's been at it again".



You can't imagine

how disturbing that is.



Were you more indulgent

with your son?



Certainly not, no.



My wife was even worse.

She really gave him hell.



But it was necessary.



Everyone needs their share

of beatings.



You don't have to love everyone.






You think Magrez

isn't globalization?



Magrez's capital,

that's not globalization?



IBM setting up offices

in Montpellier isn't globalization?



Wasn't it IBM

that made Montpellier so rich?



And why did we help Dell

come to Montpellier?



Isn't that more dangerous

than Mondavi?



Social Forum Today:

City on alert.



Are you protecting the storefronts

from the Social Forum?



We have to try.



These are our ancestors.

Our name is written on that letter.



Here's a Lamberto Frescobaldi.



In the   th century,

he was the richest man in Florence.



So people say.



This is a painting of a room

at the Pitti Palace.



Yesterday, I had dinner

with Prince Charles of England.



We talked about this painting.



- Did he come for the Social Forum?

- Oh, no!



These are the people

from Mondovino.



It's quarter to   .



I have to go...



Vittorio, when are you coming back?



Look, Bona,

I'm in a hurry right now.



These are the Frescobaldi archives.



They go back to     .



I'm looking for the letter

from Henry VI I I



where he asks

for Frescobaldi wine.



Here's how the marriage happened:



When the Mondavis came

to Tuscany,



they made a study of

who could make a good partner.



But they did it all in secret.



Without ever showing their hand.



They studied the field,



they made comparisons, in secret.



First there were three families

as candidates. Then two.



In the end, there was only us left.



I have a total admiration

for Bob Mondavi.



I consider him...



one of the greatest figures

in the world of wine today.



H is influence is incredible.



That's all for the Social Forum.



They're watching from above.



But his influence has gone



beyond California.



It goes beyond even the New World.

To the Old World, too.



He's influential

in Australia, in Chile.



But also in the Old World.

Look at me, I'm influenced by him.



The Antinori's activities

have always been



intertwined with the politics,

economy and history of Florence.



Our two families' destinies

have always been linked.



Our two families' destinies

have always been linked.



Frescobaldi Chapel



Was it ever possible that

the Mondavis would partner with you?



Instead of with the Frescobaldis?




it was certainly a possibility...






- When did you do my brother?

- A few days ago.



Oh, alright.



We have an appointment

with the Marquis.



So we turn left and then...



Could you please reopen?

The gates are closing on us.



The Frescobaldis have about

     hectares of vineyards,



but weren't very good

at selling wine.



My father had only     hectares,

but he knew how to sell wine.



Wine has to reflect

the place it comes from.



Otherwise it's just a brand name.



To be a great "estate wine",



it must reflect a certain reality.

And this is our reality.



Making the  wine in the world



means communicating

something deep inside yourself.



The team at the Wine Spectator

had a deep feeling



that this was

the #  wine in the world.



In the past    years in Italy,

the wine that's caused a sensation



was Ornellaia.



Sure, there's his brother Piero's




and a few others.



But Ornellaia was the one



that really grabbed

the media's attention.



Michel Rolland perfected the wine.



He's a friend and collaborator.



Of all his experiences

across the world,



I think Ornellaia

was the most fulfilling for him.



A challenge...



In '  



Lodovico opened Ornellaia's capital

up for investors.



He sold part of it to Mondavi.



I don't remember the details,

but I think it was    or   %.



He saw Mondavi respected the sense

of place and the wine's creator.



So Lodovico decided

to go forward with Mondavi.



I was in a vulnerable moment.



So my friend at Goldman Sachs

took advantage of that situation.



When the Mondavis first came in,

they started with a small share.



- How much?

-   %.



And then I saw...

Jonathan. Is that your name?






Jonathan, I saw that...



In February of this year,



they bought the majority share

in Ornellaia.



A month later, they announced they

were selling   % to Frescobaldi.



That's the scandal.



Because we think the Mondavis

planned this from the beginning.



But they didn't tell me,

because I would've never sold.



Because after their defeat in

France, the Board of Directors said



they must never invest abroad

without a local partner.



It's better to have



a local partner...



They were coming out of

a painful experience



in Aniane, in the South of France.



They tried to do something...

It didn't happen...



They tried to do something...

It didn't happen...



They didn't get...



I was in Aniane at that time.



We knew the Aniane project

was finished.



Since I'm half-ltalian,

they offered me this position.



Very sweetly.



They offered it to me in J une.



Right when they stopped

in Aniane.



She's shy.

We work together here.



- Is that your Dad?

- Yes.



He died two years ago.



He died young.

He was only   .



This used to be my Dad's store.



We called him Beppe.



This store was called

"Beppe's Cantina".



He was born

and lived among...



among these products.



- And he loved them?

- Yes.



They were his passion.



A passion that he passed on

to his children.



There are no "Supertuscans".

Only global wines. All the same.



A single, worldwide gnocchi.



All over the world,

wine production is the same.



There's no difference at all

between the wines.



The wines are too manipulated

by man.



It's mostly hype.



The land in Bolgheri

was the same    years ago.



All this wine is from Bolgheri.



And Ornellaia is going for...




These wines have a structure,

a body, a color,



that no soil can give.



I mpossible

without the hand of man.



Oak barrels are fundamental

to making wine.



The Italians

call them "barriques" too.



So barrels are really in fashion

in Tuscany these days.



There didn't use to be

any barrels in Tuscany.



They've been used in Tuscany

only very recently.



We put each wine, from

separate vats, into oak barrels.



Before, wines matured slowly.



Now, since people

want to drink at once,



we had to create this idea

of maturity with technology.



But in the end, the natural way

of ageing a wine is the best.



Like those great

  -year-old Burgundies.



That's when I get real sensations

from the wine.



Then I wonder:

"My God, what am I doing?"



And I must go back to my vulgarity.

Because all these modern products



are a bit vulgar

compared to an old Burgundy.



Two years ago,

this wine cost        lire.



That's    euros.



You want the truth about Ornellaia?



Ornellaia was acquired by Mondavi.



The same year, it became

the N º   wine in the world



in the Wine Spectator.



No need to say more.



It speaks for itself.



The economy is changing

very quickly.



And, alas, many people are afraid...



afraid of not being

up to the task.



They're afraid of being left out.



Like the small retailers

when the supermarkets arrived.



Let's ask Dad.



- Politically? When?

- During the era of fascism.



A question.



We didn't adhere to

the fascist regime in its totality.



But as a guarantee of order.



Of the status quo.



Fascism meant order for Italy.



The trains ran on time...



My father...



Yes, he was a fascist,

but because it fit his needs.



He was a landowner.



He was a saintly man.

A good person.



He taught by example

more than anything.



My father was a marketing genius.



He could've become

a marketing master.



He never needed to study it.

It was in his blood.



He made Antinori a brand

through brilliant marketing.



He replaced the Tuscan flask

with the Bordeaux-style bottle.



My father's generation

had seen two wars.



Was it hard for your father,

during the fascist era?



No. Because in those days,

Italian industry...



was stimulated and encouraged.



A ton of things changed

in Italy at that time.



With fascism.

The danger of communism.



How did your grandfather

feel about fascism?



At the time,

my grandfather was...



a supporter of fascism.



What you need to know...



is that Italy, at that time,



needed a strong, energetic hand.



And fascism did bring about

a certain order.



- Mussolini did...

- He did some great things.



Great things for Italy,

which we're still enjoying today.



At a certain point

he lost his head



and ruined everything by allying

himself with H itler... but...



Still working?



The Social Forum

will finish before you're done!



Still, we've got to do something.




Invasion of the "No Globals".



The Social Forum? What's it going

to achieve? Absolutely nothing.



It does concern me.

I'm from Cameroon.



I have to interrupt my studies

because I can't afford to eat.



I have to pick up jobs like

sweeping the streets of Florence.



So I can eat

and pay for my studies.



And my parents are civil servants

back home! That hurts.



Do they want the poor to just die?



Sad reality.



We got married in April

and came here in J une, right?



And we didn't need

our parents' approval!



What did your parents say?



They don't like

that it was so far away.



We've heard



about this region



because they have

more than one harvest a year.



That really piqued our interest.



The future of wine is here.



It could really be amazing.



H is idea has always been to make

the best wine in the world.






We're almost there.



That's what he thinks anyway.



Out here,

we're just beginning, right?



There's no relation to the past.

To any winemaking tradition.






winemaking history

only goes back    years.



Your relation's more

with the future?









H i, say hello.



He's the  th person

called Arnaldo Etchart.



- The fifth?

- There've been   Arnaldo Etcharts.



And you're the fifth one?



My great-grandfather founded



the Etchart winery in     .



I like your pin.



I got to know



Napa Valley



when Patrick Léon invited me.



He is Mondavi's partner

at Opus One.



So I met Tim Mondavi.



How many points has Parker given

your "San Pedro de Yacochuya"?



  .  .



-  .  ?

- No.   .



He's really good friends

with Michel Rolland.



How many properties in Argentina

does Rolland work for?






He changed the face

of Argentine wine.



He changed the face

of Argentine wine.



He changed the quality

of wine in Argentina.



- Michel by himself?

- Absolutely.



One man alone?



Well, Michel and I,

because I brought Michel.



- Of course.

- Two people.



The first time Rolland came

to Argentina was for Arnaldo.



The label is signed...



"Michel Rolland".



Michel says:



"Without art, without culture...



"it's virtually impossible

to make great wine".



A winemaker without culture

can't make great wine.




the indigenous people here



have no sense of initiative.



They're more laid back...



- They're people without drive.

- Yes, exactly.



Socially, they don't move forward.



They have no ambition.






- It's their culture.

- Yeah, for sure.



It's because of their race.



Because of their ancestors.



So what do they want?



J ust to live.



No worries.



They have no ambition,

those people.



You can't stand for culture

without having it yourself.



It's like standing for truth

by lying.



Perón embodied the populist movement

in Argentina.



He was most impressed by the...



the social policies of Mussolini.



And above all, the working

management of the regime.



Perón was really fascinated

by Mussolini.



But also by H itler.



Although Perón wasn't

that kind of...






He didn't have anything

against Jews.



Not at this corner,

but the next one?



Yeah, you can find him up there.



Come here, Negro!



- Are you Mr Antonio Cabezas?

- Yes.



Your sister told us about you.



My father knew

how to make wine.



Then we started raising sheep.



- Even here?

- Of course.



These "Torrontes" grapes

are for white wine.



- What's your dog's name?

- N ilo.



This land's not profitable.



Not even for making wine.



But if you sell grapes,



it's worse.



You get    cents.

Why, why do I hang on to this land?



Why, then?



Because I have no education.

I've nothing else to live on.



I have to work just to survive.



The worst of it is...

I earn $   a month.



I have to earn a little more

just to have enough to eat.



But what if you sold your land?



I'm a native.



My father was pure blood,




So I love it here.



When you're born here,

you grow attached.



All of us Indians



- I'm an Indian -

we feel resentment.



- I'm an Indian -

we feel resentment.



We owned this land.



Now we have to buy a plot

to be buried in, or to farm.



For me, it's as if someone

came here and said:



"This is all mine now. Goodbye".



There used to be

many natives here.



The two biggest tribes were...



the Quilmes and the Tolombones.



But the Quilmes weren't as brave

as the Tolombones.



The Spanish force-marched

the Quilmes to Buenos Aires.



The Tolombones stayed

and fought to the death.



What a beautiful smell.



And it ages really well too.



I'd like to offer a bottle

to you and the young lady.



It was my wife and...



and me.



We were    years old

when that was made.



So young.



Did she help you make wine?






H is name is...



Luther... Luther King.



That's what we call him.



Luther King!



Because he's black.

Really black.



There's a sort of tradition

with us. We've always been...



independent thinkers.



My great-grandfather was already

an independent thinker.



We've always been skeptical and...



we've always been against

monolithic thinking.



We've always been that way.



I hope my children

continue this tradition.



Do you think they will?



With Alix, it's already happened.



With Etienne, it's less sure.

He inherited from his mother.



He's more traditional.

No, not traditional,



that's not the word,

he's more of a...



monolithic thinker.






I like order,

but I like disorder too.



Why not!



Whether you're rich or poor

doesn't matter.



But we're a dignified people.

A proud people.



But it took thousands of years.



We have a very ancient culture

here in Sardinia.



Man has always lived here

with dignity.



So why shouldn't we also

live in dignity today?



But we mustn't get distracted



by the phantoms of progress,



which can destroy us



and destroy nature.



And bring suffering...



to others.



We ought to live in tranquility



on this land.



And there's room for others.



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